This book analyzes the themes, techniques and tactics of mass media in order to create moods and generating behaviors. It is addressed to political scientists, journalists, students, teachers and all those who are interested in the press and democratic processes in Eastern Europe, Republic of Moldova is a very conclusive example. The first chapter describes the media images about Russia and European Union created by the informational space of Moldova Republic. Chapter two contains interesting data about evolution of the ethnic and political stereotypes in the collective mentality after the geopolitical changes in the region.