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KOTEX, KLEENEX, HUGGIES: KIMBERLY-CLARK AND THE CONSUMER REVOLUTION IN AMERICAN BUSINESS de THOMAS HEINRICH

KOTEX, KLEENEX, HUGGIES: KIMBERLY-CLARK AND THE CONSUMER REVOLUTION IN AMERICAN BUSINESS: HISTORICAL PERSP BUS ENTERPRIS

Autor THOMAS HEINRICH, Bob Batchelor
en Paperback – 2017
Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. In addition to tracing Kimberly-Clark's technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing.
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Specificații

ISBN-13: 9780814254189
ISBN-10: 0814254187
Pagini: 280
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.4 kg
Ediția:1
Editura: Ohio State University Press
Colecția Ohio State University Press
Seria HISTORICAL PERSP BUS ENTERPRIS

Notă biografică

Thomas Heinrich is the Robert F. Friedman Professor of American History, Baruch College. Bob Batchelor is a business writer and historian.