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Key Concepts in Public Relations de Sandra Cain

Key Concepts in Public Relations: Key Concepts

Autor Sandra Cain
en Limba Engleză Paperback – 29 apr 2009
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
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Specificații

ISBN-13: 9780230203297
ISBN-10: 0230203299
Pagini: 264
Ilustrații: 36 b/w line drawings, 10 b/w tables
Dimensiuni: 138 x 216 x 15 mm
Greutate: 0.34 kg
Ediția:2009
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Seria Key Concepts

Locul publicării:London, United Kingdom

Caracteristici

Terms and concepts are supported by references to further reading and websites

Notă biografică

SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.

Cuprins

300-400 concepts and terms, organized alphabetically.