Introduction JV's in the real world are very different from the simple concepts or rules that work just once in a while. We prefer to get you closer to something that works nearly all of the time. To do this, we need to dive headfirst into some of the nuances of JV's. This includes looking at the groups of people that you're targeting for such deals, and assessing what they want. After all, it's blatantly obvious most people see a joint venture as offering high commissions to a list owner, and are taken aback when they're turned down. We have to be smarter than that, and tailor each individual deal to the situation in hand if we want to get good at this.