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Jugaad Time

Autor Amit S Rai
en Limba Engleză Hardback – 15 feb 2019
In India, the practice of jugaad-finding workarounds or hacks to solve problems-emerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. In Jugaad Time Amit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being co-opted by capitalism to extract free creative labor from the workforce, jugaad is simultaneously a practice of everyday resistance, as workers and communities employ hacks to oppose corporate, caste, and gender power. Locating the tensions surrounding jugaad-as both premodern and postdigital, innovative and oppressive-Rai maps how jugaad can be used to undermine neoliberal capitalist media ecologies and nationalist politics.
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Specificații

ISBN-13: 9781478001102
ISBN-10: 1478001100
Pagini: 232
Dimensiuni: 157 x 234 x 18 mm
Greutate: 0.43 kg
Editura: Duke University Press

Cuprins

Preface  ix
Acknowledgments  xix
Introduction. A Political Ecology of Jugaad  1
Fables of the Reinvention I. Toward a Universal History of Hacking  39
1. The Affect of Jugaad: "Frugal Innovation" and the Workaround Ecologies of Postcolonial Practice  45
2. Neoliberal Assemblages of Perception and Digital Media in India  68
Fables of the Reinvention II. New Desiring Machines  102
3. Jugaad Ecologies of Social Reproduction  106
4. Diagramming Affect: Smart Cities and Plasticity in India's Informal Economy  128
Fables of the Reinvention III. A Series of Minor Events  150
Conclusion. Jugaad Jugaading: Time, Language, Misogyny in Hacking Ecologies  153
Notes  167
References  175
Index  203

Descriere

Amit S. Rai shows how urban South Asians employ low-cost technological workarounds and hacks known as jugaad to solve problems, navigate, and resist India's neoliberal ecologies.