• The Joy the Baker blog was named one of the `Top 50 Food Blogs' by The Times.
• Joy Wilson has over 13,000 followers on Twitter, her own popular podcast and nearly 14,000 'likes' on Facebook.
• Her blog won the Foodbuzz 'Best Baking Blog' award in 2009 and the Saveur 'Best Baking and Desserts Blog'.
• Follows the enormous success of other food blog cookbooks, including Chocolate and Zucchini (Clarkson Potter, 2007).
• Taps into the burgeoning trend for cake baking, as seen in BBC Two's The Great British Bake Off.