Maarit Jaakkola offers a theoretically rich and ambitious approach to journalism literacy education, conceptualizing it in the context of established best practices as a future paradigm for audience engagement and development in the news industry of newswork and industry stakeholder collaborations in media organizations.

Building on existing traditions and research on newsroom-school collaborations, media and news literacy movements, and strategic communication for media and cultural organizations, Jaakkola regards journalism literacy education as a collaborative public pedagogy that plays a crucial role in the media education landscape. The book highlights the potentials and challenges of incorporating pedagogical activities into news media organizations' strategic endeavors as inclusive boundary work.

Ultimately, Journalists as Media Educators demonstrates how journalists and news organizations can collaborate with schools, libraries, cultural organizations, and other media literacy actors to establish a stronger foundation for journalism's role in society.