John Simons has been the definitive voice on Ivy League style in the UK for 70 years. He has shaped the way generations of men dress both in London and around the world. He is the man who named the 'Harrington' jacket and who introduced terms like 'button down', 'Weejuns' and 'workwear' into the modern style lexicon. Blending the finest contemporary items with elusive vintage pieces, his unique approach to curation draws from music, film and art and has had an enduring sartorial influence on menswear worldwide. john simons/since 1955 celebrates seventy years of John's style and innovation, exploring the cultural forces that inspired him through original movie posters, magazine advertisements and C20th modern art; and showcasing customers in their finest Ivy threads. This beautiful volume delves into John's deep love of mid-century music, art and design. It is a tribute to a quiet icon and a testament to timeless style.