The overall purpose of this book is to provide a realistic way to extricate ourselves from the environmental problems we face. In order to accomplish this task it identifies the nature of these problems and goes on to offer some solutions. "IT'S" TIME" is roughly comprised of four parts. The first part of this book examines the underlying social/economic drivers that have produced our environmental plight. It then considers how some other societies have responded successfully or unsuccessfully to a deteriorating environment. The third part looks into the efficacy and possibilities for deployment of a number of technical environmental remedies. The last part of the book suggests some structural changes to our society which would mitigate the underlying causes that gave rise to this problem. Note: This book is an expanded version of my earlier book "The Emperor Has No Clothes."