What does it take to build powerful, positive beliefs and pass them on to your children? Parents face a multitude of challenges to do this in today's shifting moral climate. It's Time to Draw the Line shows parents how to increase their influence and connect with their children, even in the face of a persistent, pervasive, and often perverse media onslaught. Richard L. Hudson has written this book for parents who want to teach their children values and character to set them up for life. It's Time to Draw the Line draws on Rich's more than two decade study of beliefs and his 15 years of coaching CEOs and Managing Directors around the world. Just as he taught executives to "invest" in powerful beliefs, Rich shows parents simple, direct steps to begin drawing lines to build beliefs, values, and character to pass on to their children. One of the Founding Fathers, John Adams, said that the foundation of the nation is national morality and that this foundation is laid down in the family. National morality-the public and private virtue-is what Rich says is our true national treasure. Parents can only give away what they own, and It's Time to Draw the Line provides parents a way to build a portfolio of powerful beliefs to pass on to their children-The Ultimate Legacy(tm).