"About as ordinary a man as you might expect to meet anywhere, " is how S. Rollins Kelley describes himself. This is book two in his "poetic Design" series featuring literary shorts drawn from the prospective of his, "everyday life." This collection offers a thought provoking personal prospective on 'everyday' observations. Being both entertaining and enlightening, "It Is By Fire" and the "Poetic Design" series has something to offer to anyone who immerses themselves in this body of work.