Introduction to Management
Autor Richard Pettingeren Limba Engleză Paperback – 10 noi 2006
Written by a leading expert with extensive management experience, this is ideal reading for students studying introductory courses in management at undergraduate, postgraduate or MBA level. It does not require prior knowledge of business and management.
New to this Edition:
- Includes new chapters on innovation, enterprise, risk management, ethics and responsibility
- New 'Management in focus' boxes providing interesting and useful insights into management practice in the real world
- New 'Critical thinking, analysis and evaluation' feature to encourage students to think deeply about management problems
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/introduction-to-management-fourth-edition. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Preț: 494.83 lei
Preț vechi: 676.43 lei
-27%
Puncte Express: 742
Preț estimativ în valută:
87.48€ • 102.41$ • 76.39£
87.48€ • 102.41$ • 76.39£
Carte tipărită la comandă
Livrare economică 06-20 martie
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780230000384
ISBN-10: 023000038X
Pagini: 696
Ilustrații: illustrations
Dimensiuni: 189 x 246 x 37 mm
Greutate: 1.23 kg
Ediția:Revizuită
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
ISBN-10: 023000038X
Pagini: 696
Ilustrații: illustrations
Dimensiuni: 189 x 246 x 37 mm
Greutate: 1.23 kg
Ediția:Revizuită
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
Cuprins
Preface
PART ONE: THE FOUNDATIONS OF MANAGEMENT
Introduction
Managing in a Changing Environment
Organisational and Managerial Performance
Risk
Ethics
Globalisation
Organisations, Managers and the Environment
Case Study
PART TWO: STRATEGY, POLICY, DIRECTION AND PRIORITIES
Strategy, Policy and Direction
Investment Appraisal
Marketing
Managing Operations and Projects
Financial Management
Quantitative Methods
Product and Service Development and Innovation
Case Study
PART THREE: ORGANISATIONAL AND BEHAVIOURAL ASPECTS
Innovative, Creative and Entrepreneurial Management
Culture
Perception, Attitudes, Values and Beliefs
Communication
Organisation Technology, Structure and Design
Human Resource Management
Leadership and Management
Case Study
PART FOUR: MANAGEMENT IN ACTION
Management, Influence, Power and Authority
Corporate Governance
Teams and Groups
Management and Motivation
The Management of Conflict
Management in Practice
Managing for the Present and Future
Case Study
Bibliography.
PART ONE: THE FOUNDATIONS OF MANAGEMENT
Introduction
Managing in a Changing Environment
Organisational and Managerial Performance
Risk
Ethics
Globalisation
Organisations, Managers and the Environment
Case Study
PART TWO: STRATEGY, POLICY, DIRECTION AND PRIORITIES
Strategy, Policy and Direction
Investment Appraisal
Marketing
Managing Operations and Projects
Financial Management
Quantitative Methods
Product and Service Development and Innovation
Case Study
PART THREE: ORGANISATIONAL AND BEHAVIOURAL ASPECTS
Innovative, Creative and Entrepreneurial Management
Culture
Perception, Attitudes, Values and Beliefs
Communication
Organisation Technology, Structure and Design
Human Resource Management
Leadership and Management
Case Study
PART FOUR: MANAGEMENT IN ACTION
Management, Influence, Power and Authority
Corporate Governance
Teams and Groups
Management and Motivation
The Management of Conflict
Management in Practice
Managing for the Present and Future
Case Study
Bibliography.