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International Business de Michael R Czinkota

International Business

Autor Michael R Czinkota, Ilkka A Ronkainen, Suraksha Gupta
en Limba Engleză Paperback – 16 sep 2021

Companiile care ignoră dinamica globală riscă să piardă avantaje competitive majore într-o economie marcată de incertitudini geopolitice. Notăm cu interes modul în care International Business rezolvă această problemă, oferind un cadru analitic pentru navigarea prin complexitatea piețelor externe. Această a 9-a ediție, semnată de Michael R Czinkota, Ilkka A Ronkainen și Suraksha Gupta, nu se limitează la teorie, ci integrează impactul evenimentelor recente precum Brexit și pandemia de COVID-19 asupra fluxurilor comerciale. Abordarea celor trei autori diferă de cea din Global Business de Yongsun Paik prin nivelul de specificitate aplicată — în timp ce Paik oferă o punte generală între teorie și aplicații, textul de față este mai puțin abstract și mai mult orientat spre execuție, punând un accent deosebit pe rolul tehnologiei și al spațiului digital. De asemenea, dacă în lucrarea sa anterioară, Japanese Distribution Strategy, Michael R Czinkota se concentra pe barierele de acces într-o singură piață specifică, acest manual extinde perspectiva către piețele emergente din Asia, oferind instrumente de analiză pentru orice regiune geografică. Structura volumului este una progresivă și riguroasă. Suntem de părere că organizarea în patru părți facilitează o învățare sistematică: se începe cu fundamentele culturii și politicilor comerciale, se trece prin managementul financiar și strategii de intrare pe piață, culminând cu gestionarea lanțului de aprovizionare și guvernanța corporativă. Ne-a atras atenția capitolul final dedicat 'sufletului' afacerilor internaționale, care discută sustenabilitatea și etica într-un mod pragmatic, raportat la realitățile firmelor mici și mijlocii, nu doar la nivelul marilor corporații.

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Specificații

ISBN-13: 9781108701440
ISBN-10: 1108701442
Pagini: 588
Dimensiuni: 188 x 245 x 29 mm
Greutate: 1.27 kg
Ediția:9th edition
Editura: Cambridge University Press
Locul publicării:Cambridge, United Kingdom

De ce să citești această carte

Recomandăm această carte studenților și profesioniștilor care au nevoie de o înțelegere profundă a mecanismelor economice globale actuale. Cititorul câștigă capacitatea de a analiza critic piețele emergente și de a implementa strategii de expansiune adaptate erei digitale. Este un ghid esențial pentru oricine dorește să transforme provocările globale, precum schimbările legislative post-Brexit, în oportunități de creștere pentru afaceri de orice dimensiune.

Descriere scurtă

Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility.

Cuprins

Part I: 1. The International Business Imperative; 2. Trade and Investment Policies; 3. The Essence of Culture; 4. Politics and Law; Part II: 5. Financial Management; 6. Developing and Emerging Markets and Their Integration; 7. Building Data and Knowledge; 8. Entry and Expansion; Part III: 9. International Marketing; 10. Services; 11. International Supply-Chain Management; 12. Managing Globally; Part IV: 13. Ownership, Governance, and Sustainability; 14. Digital Contributions for International Business; 15 The Future and the Soul of International Business.

Recenzii

'This classic and popular textbook on international business by Czinkota, Ronkainen, and Gupta is fully updated in the ninth edition with the impact of the COVID pandemic, Brexit, and the rise in Asia of doing business globally. The authors have also included the role of small and medium enterprises in international trade and commerce. Everything you want to know about international business is in this book!' Jagdish N. Sheth, Emory University, USA
'The book does a great job in covering very fluently and in an easy-to-read manner the relevant themes in international business, from the macro-economic factors down to individual manager-level questions. It is a balanced package also in terms of providing cases, examples, and information from various parts of the world, and very usefully provides an abundance of valuable sources of further information.' Hannu Seristö, Aalto University
'This classic book, which has withstood the test of time, has become even more resourceful in this edition with the enhanced discussion of topics related to digital online ethics; corporate governance; and corporate social responsibility - covering both the developed and the growth markets. The broad coverage of topics and the in-depth details of each topic make it compelling to read for mastering knowledge in international business today.' V. Kumar, Indian School of Business
'In the crowded portfolio of International Business books, the text by Czinkota, Ronkainen, and Gupta stands out for its unique and innovative features and for an up-to-date input on key aspects of IB. It also covers emerging key topics such as those of data knowledge, digital contributions, and virtual thinking, amongst others. Its reader- and user-friendly features should be appealing to both students and tutors.' Pawan Budhwar, Aston Business School, UK
'The Czinkota, Ronkainen, and Gupta International Business text (ninth edition) is a classic in this field. It provides the information and examples needed to understand the importance of international business. The new edition is also helpful in covering very contemporary issues, such as protectionism and the worries over increased globalization. This excellent text continues to be a standard for students and instructors alike.' David Ahlstrom, The Chinese University of Hong Kong
'This book, now in its ninth edition, benefits from the vast knowledge and academic experience of three known IB scholars. It is an up-to-date coverage of pertinent IB topics, contained in fifteen chapters and a collection of cases representing a mix of scenarios, industries, and contexts. The authors have thoughtfully included chapters on emerging markets, international supply chain, sustainability, digital IB, and the future of IB. These non-traditional chapters play increasingly important roles in IB research and education. In particular, sustainability is expected to be an ongoing theme in IB. The many examples and current cases provide interesting angles, and case studies provide a rich basis for class discussions.' Saeed Samiee, University of Tulsa

Descriere

Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.