What is Internal Branding - a How-To Guide about? Companies which have a strong internal brand are more profitable and successful This workbook is a practical, concise "how-to" for Internal Branding. It will appeal to all levels of employees, from the most senior officers down Employees are crucial in delivering the required customer experience which is dependent on the effectiveness of the internal branding programme An Internal Branding program literally acts as the bridge between business strategy and implementation."