Inside IBM
Autor James W. Cortadaen Limba Engleză Hardback – 31 oct 2023
Preț: 329.47 lei
Puncte Express: 494
Carte disponibilă
Livrare economică 17 iunie-01 iulie
Livrare express 02-06 iunie pentru 61.45 lei
Livrare prin curier în România Termenul estimat este afișat lângă disponibilitate.
Transport gratuit de la 400.00 lei Plată online sau ramburs, în funcție de opțiunile comenzii.
Retur gratuit în 14 zile Comandă securizată și suport în română.
Specificații
ISBN-13: 9780231213004
ISBN-10: 023121300X
Pagini: 480
Dimensiuni: 162 x 241 x 37 mm
Greutate: 0.93 kg
Editura: Columbia University Press
ISBN-10: 023121300X
Pagini: 480
Dimensiuni: 162 x 241 x 37 mm
Greutate: 0.93 kg
Editura: Columbia University Press
Cuprins
Preface
Introduction
1. From Theories of Corporate Cultures to the Realities of Life inside a Global Enterprise
Part I. Cases from The Larger Picture of IBM¿s Corporate Culture
2. Role of Ethics in Corporate Culture: Enduring Beliefs at IBM
3. ¿The IBM Way¿: Creating and Sustaining a Corporate Image and Reputation
4. Developing Managers in a Multinational Corporation
5. How IBM Prevented Unionization of its American Workforce
6. Corporate Benefits in Boom Periods: IBM¿s American Experience
7. Managing A Nearly Invisible Corporate Community: ¿IBM Families¿
Part II: Cases from IBM¿s Material Culture
8. From Lapel Pins to Coffee Cups: Links Between Corporate and Material Culture
9. Role of Postcards in Supporting IBM¿s Image, Marketing, and Information Ecosystem
10. Humor and Corporate Culture: IBM, Cartoons and the Good Laugh
11. Gray Literature in IBM¿s Information Ecosystem
Part III: How IBM¿s Culture Went Global and Endured
12. The Essential Strategy for Corporate Success
Author¿s Note: In the Spirit of Transparency
Notes
Index
Introduction
1. From Theories of Corporate Cultures to the Realities of Life inside a Global Enterprise
Part I. Cases from The Larger Picture of IBM¿s Corporate Culture
2. Role of Ethics in Corporate Culture: Enduring Beliefs at IBM
3. ¿The IBM Way¿: Creating and Sustaining a Corporate Image and Reputation
4. Developing Managers in a Multinational Corporation
5. How IBM Prevented Unionization of its American Workforce
6. Corporate Benefits in Boom Periods: IBM¿s American Experience
7. Managing A Nearly Invisible Corporate Community: ¿IBM Families¿
Part II: Cases from IBM¿s Material Culture
8. From Lapel Pins to Coffee Cups: Links Between Corporate and Material Culture
9. Role of Postcards in Supporting IBM¿s Image, Marketing, and Information Ecosystem
10. Humor and Corporate Culture: IBM, Cartoons and the Good Laugh
11. Gray Literature in IBM¿s Information Ecosystem
Part III: How IBM¿s Culture Went Global and Endured
12. The Essential Strategy for Corporate Success
Author¿s Note: In the Spirit of Transparency
Notes
Index