Inside IBM
Autor James W. Cortadaen Limba Engleză Hardback – 31 oct 2023
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Specificații
ISBN-13: 9780231213004
ISBN-10: 023121300X
Pagini: 480
Dimensiuni: 162 x 241 x 37 mm
Greutate: 0.93 kg
Editura: Columbia University Press
ISBN-10: 023121300X
Pagini: 480
Dimensiuni: 162 x 241 x 37 mm
Greutate: 0.93 kg
Editura: Columbia University Press
Cuprins
Preface
Introduction
1. From Theories of Corporate Cultures to the Realities of Life inside a Global Enterprise
Part I. Cases from The Larger Picture of IBM¿s Corporate Culture
2. Role of Ethics in Corporate Culture: Enduring Beliefs at IBM
3. ¿The IBM Way¿: Creating and Sustaining a Corporate Image and Reputation
4. Developing Managers in a Multinational Corporation
5. How IBM Prevented Unionization of its American Workforce
6. Corporate Benefits in Boom Periods: IBM¿s American Experience
7. Managing A Nearly Invisible Corporate Community: ¿IBM Families¿
Part II: Cases from IBM¿s Material Culture
8. From Lapel Pins to Coffee Cups: Links Between Corporate and Material Culture
9. Role of Postcards in Supporting IBM¿s Image, Marketing, and Information Ecosystem
10. Humor and Corporate Culture: IBM, Cartoons and the Good Laugh
11. Gray Literature in IBM¿s Information Ecosystem
Part III: How IBM¿s Culture Went Global and Endured
12. The Essential Strategy for Corporate Success
Author¿s Note: In the Spirit of Transparency
Notes
Index
Introduction
1. From Theories of Corporate Cultures to the Realities of Life inside a Global Enterprise
Part I. Cases from The Larger Picture of IBM¿s Corporate Culture
2. Role of Ethics in Corporate Culture: Enduring Beliefs at IBM
3. ¿The IBM Way¿: Creating and Sustaining a Corporate Image and Reputation
4. Developing Managers in a Multinational Corporation
5. How IBM Prevented Unionization of its American Workforce
6. Corporate Benefits in Boom Periods: IBM¿s American Experience
7. Managing A Nearly Invisible Corporate Community: ¿IBM Families¿
Part II: Cases from IBM¿s Material Culture
8. From Lapel Pins to Coffee Cups: Links Between Corporate and Material Culture
9. Role of Postcards in Supporting IBM¿s Image, Marketing, and Information Ecosystem
10. Humor and Corporate Culture: IBM, Cartoons and the Good Laugh
11. Gray Literature in IBM¿s Information Ecosystem
Part III: How IBM¿s Culture Went Global and Endured
12. The Essential Strategy for Corporate Success
Author¿s Note: In the Spirit of Transparency
Notes
Index