Prepare for the battle for talent! Access to skilled competences is a key challenge for economic development and growth. This book is pioneering the field of innovating talent attraction. It is the first practitioner's guide on how to form a strategy and develop operational activities in order to attract and retain international competences. How do you get the world's brightest minds? With models and cases from Austin, Berlin, Copenhagen, Eindhoven, Singapore, Toronto, and more, this book will assist every project manager, politician, marketing or brand specialist who is aiming for their region and city to move ahead in the competition for the world's brightest minds. "Bringing people together with diverse backgrounds results in different questions being asked and different solutions being considered. It increases our ability to create truly innovative solutions. This can only be achieved with an international team." -- Charlotte Mark, Microsoft Development Center, from one of the seven interviews in the book