The Sneijders: a longstanding criminal family from the East End of London. Matthias: Head of his family's illicit empire. Living the dual identities of benevolent family man and ruthless Alpha Male gangster, can he be successful in separating and managing his joint commitments? Oscar: Matthias' nephew; represents the hope that a Sneijder can make a name for himself outside the life of crime. However after suffering a troubled childhood, will Oscar slip into the underworld that ensnared the rest of his family? Surrounding these two individuals is a web of manipulation, vendettas and violence they both find themselves confronting. Can they successfully overcome the obstacles set before them?