Alex Starkey is a normal teenager with unfortunate initials. Initials which have been his nemesis his entire life. Initials matter when all the kids call each other by them instead using their names. If that isn't awkward enough, there's Payne, who's made a career out of bullying kids he thinks deserve it. Alex's inits make him a target. Alex can deal with that on his own, until Payne crosses the line and tries to force him into doing things with long-range consequences. That's when Alex stands up and faces him down.