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Field, J: Influential Internal Communication


en Limba Engleză Paperback – 27 apr 2021
Streamline your organization's communication with the powerful and easy-to-follow methodology presented in this book, featuring insight from experts including Simon Sinek and Bren Brown. Better communication will mean better business practice company wide... increased employee engagement, happier clients, and stronger profits.
As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers identify, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's some of the best insights into people, organisations and chaos The theory is backed up with real world case studies, showing how the model has worked in a range of organizations of varying size and industry. Written by the 2020 President of the CIPR and the former Chair of CIPR Inside group, Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.
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Specificații

ISBN-13: 9781789666137
ISBN-10: 1789666139
Pagini: 240
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.34 kg
Editura: Kogan Page

Cuprins

Chapter - 00: Introduction; Section - PART ONE: Foundations; Chapter - 01: Introduction to internal communication; Chapter - 02: Without communication there is chaos; Chapter - 03: Understanding organizations and leadership; Chapter - 04: Understanding people; Section - PART TWO: Applying the model; Chapter - 05: The Field Model; Chapter - 06: Data and diagnostics; Chapter - 07: The fix; Chapter - 08: Applying the model and making it work for the long term; Chapter - 09: Conclusion;

Descriere

Streamline your internal communications and enjoy the benefits of increased employee engagement and improved corporate communications in even the most stressful, time-sensitive situations.