Influence: The Psychology of Persuasion (Collins Business Essentials)

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en Limba Engleză Paperback – 26 Dec 2006

Influence, cartea clasică despre persuasiune, explică psihologia motivului pentru care oamenii spun "Da" - și cum să aplice aceste priceperi. Dr. Robert Cialdini este expert în domeniile influenței și al persuasiunii, care se extind rapid. Treizeci și cinci de ani de cercetare riguroasă, bazată pe dovezi, împreună cu un program de studiu de trei ani privind motivele care îi determină pe oameni să-și schimbe comportamentul, au condus la această carte extrem de apreciată.

Vei învăța cele șase principii universale, cum să le folosești pentru a deveni un "convingător calificat" - și cum să te aperi împotriva lor. Perfecte pentru oamenii aflați în orice stadiu al vieții, principiile Influenței te vor conduce către o schimbare personală profundă și te vor împinge spre succes. 

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ISBN-13: 9780061241895
ISBN-10: 006124189X
Pagini: 336
Ilustrații: illustrations
Dimensiuni: 135 x 203 x 21 mm
Greutate: 0.29 kg
Ediția: Revised
Editura: HarperCollins Publishers
Colecția HarperBusiness
Seria Collins Business Essentials

Locul publicării: New York, NY, United States

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Anonim a dat nota:

O carte incredibil de folositoare pentru a intelege mai bine dinamica gandirii umane si moduri numeroase in care aceasta poate fi inclinata in favoarea noastra. Lectura obligatorie pentru oamenii din domeniul vanzarilor sau al politicii.

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Textul de pe ultima copertă

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.


This book will strike chords deep in the hearts and psyches of all of us.
“Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.”
“If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.”
“This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.”
"Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book Influence. Your knowledge base is simply incomplete without it."
Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!”
“The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.”
"In this update of his classic book, the world's most practical social psychologist shares his wisdom and reveals his charm. There's dynamite here. Please use what you learn with care!"
“If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force that Cialdini has somehow made more marvelous.”
“A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scienti?cally tested principles that can change your life.”
Influence richly deserves its status as the de?nitive book on the subject. I learned so much from this revised edition, and so will you.”
“Prepare to be dazzled. Bob Cialdini is the godfather of in?uence, and the original version of this book is already a classic. Whether you’re trying to in?uence or understand how others in?uence you, this book will show you how.”
“A remarkable effort and achievement. Influence remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.”
Influence is a modern business classic that has profoundly shaped the ?elds of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.”
“The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.”
Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral ?nance.”
“Cialdini has made a classic even better. This updated edition of Influence af?rms its place as one of the most important books on business and behavior of the last ?fty years. The new additions are terri?c.”

"Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-?ve years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced— and even more fun to read."
“Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn ?rst edition sitting next to my desk—Influence will continue to clarify and inspire the art and science of persuasion for years to come.”