Just some of the strategies you will learn in this easy-to-understand, easy-to-implement book include, how to... Achieve superb business success Profitably attract more quality customers Make your customers buy from you more often, spend more per purchase and buy from you longer Convert your customers into raving fans who enthusiastically refer you to their family and friends Capitalize on customers' buying motives Determine how much you can afford to spend to get a new customer and to retain your current customers Set you and your business apart from the competition"