Nearly sixty years after his death, JFK still holds an outsize place in American culture. While Baby Boomers remember his dazzling presence as president, millennials more likely know him from advertisements for Omega watches or Ray Ban sunglasses. Yet his years in office were marked by more than his style and elegance. In this compelling account of his time in the White House, presidential historian Mark K. Updegrove reveals how his first months were marred by the botched Bay of Pigs invasions, a disastrous summit with the Soviet premier and a mismanaged approach to the Civil Rights movement.