Cantitate/Preț
Produs

In the Public Domain

Editat de Lori Cox Han, Diane J Heith
en Limba Engleză Hardback – 27 oct 2005
The "public presidency"--how presidents rely on the mass media, public opinion, and various communication strategies--has become an increasingly important aspect of presidential governance and leadership during the past two decades. In the Public Domain gathers together noted presidency and communication scholars to explore the relationship between the president and the American public, the current state of the "public presidency," and the challenges that recent presidents have faced in developing an effective means of communicating and maintaining a strong presidential image. Specific topics include: how presidents use public leadership to pursue their policy goals and objectives; the importance of public opinion, rhetorical strategies, and public activities; external factors such as party politics and news media coverage; the cultivation of presidential legacy; and access to documents in presidential libraries.
Citește tot Restrânge

Preț: 49539 lei

Preț vechi: 67511 lei
-27%

Puncte Express: 743

Comandă specială

Livrare economică 22 mai-03 iunie

Doresc să fiu notificat când acest titlu va fi disponibil:

Specificații

ISBN-13: 9780791465752
ISBN-10: 0791465756
Pagini: 305
Dimensiuni: 156 x 235 x 23 mm
Greutate: 0.52 kg
Ediția:Completă
Editura: State University of New York Press

Notă biografică

Lori Cox Han is Professor of Political Science at Chapman University and the author of Governing from Center Stage: White House Communication Strategies during the Television Age of Politics.
Diane J. Heith is Associate Professor of Government and Politics at St. John's University and the author of Polling to Govern: Public Opinion and Presidential Leadership.