Mobile marketing is the present and future of marketing for successful businesses, yet many businesses have failed to capture the opportunity this marketing channel provides. Imperative - How any business can quickly and easily leverage mobile marketing for radical success, dives into the many mobile marketing options available to businesses today and outlines solutions than any business, big or small, can implement to improve their bottom line. From mobile websites to mobile apps, text message marketing, QR codes, augmented reality, and even mobile email, Brett describes each channel in detail and provides real world examples of how each can be utilized by businesses from virtually any industry. Is your brand missing out on mobile sales? Does your business have a mobile app? Do you want one? Do you want more foot traffic into your local store? Do you understand the needs of the connected consumer? Do you want to develop deeper relationships with your customers? If mobile marketing was easy would you be using it? Hint - it is easy. Do you want to drastically increase your marketing ROI? If you answered YES to any of these questions then Imperative is the book and mobile marketing roadmap for you. Start improving your business today