"Immortality sold in flasks" takes us on a delightful tour of adverts and chronicles that amuse and provoke us, endowing subjects as serious as death and science with irreverence. This critical journey leads the reader to encounter complex issues made available by the researcher's acuity in analysing the chronicler's production in relation to the contents of the periodical. From this investigative look, erasures emerge that expose the presumed solidity of conceptions and institutions." Claudete Daflon.