"* 'Jonah Lehrer's new book confirms what his fans have known all along - that he knows more about science than a lot of scientists and more about writing than a lot of writers" - Malcolm Gladwell, author of The Tipping Point * 'In this amazing first book [Lehrer] bridges "the two cultures" with ease and grace. His clear and vivid writing - incisive and thoughtful, yet sensitive and modest - is a special pleasure.' - Oliver Sacks on Proust Was A Neuroscientist * 'Fascinating...compelling...a great read. It might even improve your life. Not many books offer both.' - New Scientist on The Decisive Moment"