Ignition - How to Startup a Tech Startup illustrates in 48 short essays how entrepreneurs can become better entrepreneurs. The two startup champions, Andreas Bauer and Julian Hall, share their experience from working very successfully in mentoring, coaching, building and growing tech startups. The essays take an outside-in view, from the perspective of a client or an investor, and cover the full spectrum of aspects of startup life: technology and product, marketing and sales, funding and fundraising, team and execution.