The average person has a life transforming idea in his heart. But as a result of fear, criticism or lack of funds these ideas die prematurely. Ideas are not to be harboured in the hearts of men; they are to be developed and sold in the market place. That is why this book was written. The Wright Brothers developed their airplane idea and it earned them a fortune. You can do same or even better if you apply the principles contained herein and if you pay special attention to your passion, talent and skill.