Language: Swedish and English. We set out to see the iconic in places were others just laughed or gazed the other way. The result: a clash between global and local, truth and fake. Satirical imagery commenting on place in the 21st century. But somewhat the mocking images also turned out an ode to the local. The 108 pages photo book exhibits the whole artwork suite of collection no. one, and the true stories behind it. Images that can be viewed just as fantastic images, or be dived into with their diversity of motivation and depth, causing the mind to spin on the verge of vertigo. Food for thoughts. Iconic Ironic Places: What is a place? A term argued to perhaps be one of the most important in the 21st century. What is an iconic place in the 21st century? A trivial question, or is it? We can escape places, but only to find ourselves in another one. As human beings or virtual avatars we need to find a place. This pop-photo-art-project explores the question of iconic places in a playful, fascinating and provocative way. With satirical and serious intent, the idea of the iconic is visually aestheticised by setting it up next to the ironic on a razors edge. The images challenges the question of whom or what decides the becoming of something iconic. An axiom? Or influenced by our world's complex system of connections and flows of humans, ideas, economies, pop culture, social media and more. This book presents the first collection of iconic ironic places. Rumour has it the local metropolis of Sk vde (50.000 inhabitants), Sweden, carries a "big-town-complex". It sets the first backdrop for the world iconic places superimposed, and for the exploration of the iconic idea.