HyperLeverage

With a career spanning more than 30 years of entrepreneurship and executive management, Joel Goobich has advised startups, small and medium-sized businesses, and enterprise-level companies. Through his business consultancy Big Picture Advisors, Joel helps business leaders explore a wider business canvas and create a new strategic vision-one that leverages all of an organization's assets to realize an optimal return on investment. As the founder and CEO of Colorations, Joel bootstrapped an innovative consumer-products company into a leading national brand and successfully exited after 7 profitable years. This experience cemented his core business philosophy: business leaders that have a "leverage mindset" have a distinct strategic advantage in today's competitive business marketplace.