Since the death of his brother, veteran dairy farmer George has been struggling to keep the family business afloat. His troubles only worsen when animal rights activists descend on his cowshed one morning, to film content for their social media. The fallout is unprecedented, especially as George's youngest child appears to side with the activists. As the family navigate the real-world consequences of going viral, George's elderly mother sleepwalks back to her youth, and a secret she has carried with her for decades one that could change everything for them all.