"How to Sell: Succeeding in a Noble Profession" charts an effective path that professional trainers use to transfer skills that work from the training room to the marketplace. It includes twelve time-tested human relations principles that are essential for any business professional to expand their business and acquire more loyal customers. The principles are linked to consultative processes for selling, prospecting, negotiation and customer service. "How to Sell" is an easy to read guide applying the most successful selling behaviors that produce immediate sales results. Nothing happens until something is sold. This cliche was true yesterday, it s true today, and it will be true tomorrow. As sales professionals, the true success of our business rides on our shoulders. We are placed front and center with all eyes on us, and this position requires us to be smart, strong, creative, and true leaders within our organization. Charles Fellingham and Andre O Brien wrote this book for you. They realize how important it is for you to be wildly successful and they are confident that you will achieve much by living the principles they discuss and by following the processes they outline. They look forward to developing a strong and lasting relationship with you and to make this possible, they have provided free tools to support your efforts, courtesy of their website shared in the book."