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How Creating Customer Value Makes You a Great Executive de Gautam Mahajan

How Creating Customer Value Makes You a Great Executive

Autor Gautam Mahajan
en Limba Engleză Paperback – 30 oct 2017
Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created.
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Specificații

ISBN-13: 9781631579882
ISBN-10: 1631579886
Pagini: 158
Dimensiuni: 152 x 229 x 9 mm
Greutate: 0.22 kg
Editura: Business Expert Press

Notă biografică

Gautam Mahajan, internationally acclaimed expert in value creation, strategy, general management and globalization is president of Customer Value Foundation, founder editor of the /i>. He chairs the Global Conferences on Creating Value and mentors the Creating Value Alliance. His books include Value Dominant Logic; Value Imperative; Value Creation; Creating Customer Value Can Make you a Great Executive, and more. He is also a featured international speaker. Clients included Alcoa, GE, State Farm Insurance, Wisconsin Energies, Sun Australia, Sealed Air, and more.