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Hot Type: The Magnificent Machine that Gave Birth to Mass Media and Drove Mark Twain Mad

Autor Prof Jeff Jarvis
en Limba Engleză Hardback – 11 iun 2026
Hot Type is the epic story of the magnificent 19th-century machine that rendered Gutenberg's movable type obsolete and opened the portal to the long century of mass media.

The Linotype mechanized the 400-year-old process of setting type one laborious letter at a time, and thus ignited an explosion of newspaper, book, and magazine empires. The technology helped transform Mark Twain into a premier literary celebrity, but also cost him his fortune - as well as his sense of humor and optimism. The Linotype's era was a bridge between Twain's Gilded Age with its tycoons of steam, steel, and wire and today's Gilded Age with its barons of bits and AI.

This is a tale populated with wondrous characters: tragic inventors, malign media moguls, hand-typesetters called the Swifts who turned their craft into a spectator sport, and authors and journalists who chronicled the turmoil of their time, their every word molded into metal type by what some viewed as a thinking machine. The Linotype would die at the hands of the computer, taking down with it printers' unions and many a newspaper. Its history provides an opportunity to examine the impact of technology on culture just as new technologies - the internet and artificial intelligence - manufacture their endless streams of words today.
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Specificații

ISBN-13: 9798765123959
Pagini: 336
Ilustrații: 1 bw illus
Dimensiuni: 152 x 229 x 25 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:New York, United States

Cuprins

Introduction: The Art Preservative of All Arts
Typothetae Personae

1 - The Missing Machine
Enter Mark Twain | Media's New Machinery | In the New Word Factories | Gilding the Age
2 - The Type-writer
Quills to Keys | Writing Superseded | The Typewriter's Impact | Copy | Enter the Muse
3 - Failures Come First
The Tasks to Be Accomplished | Twain's Folly | Ruin and Rescue
4 - A Line of Type
Mergenthaler Meets His Muse | Ottmar Mergenthaler | First, a Few More Failures | Eureka! | The Matrix | A Founder to the Rescue | All Together Now | The Linotype Arrives
5 - Capital
Enter the Villain | The Syndicate | Divorce | Linotype 1.0 | Mergenthaler's Ends
6 - Mass Media
Success | The Measure of Mass | Papers' Profit | Magazines Make Mass | Books and Best-Sellers
7 - The Mergenthaler Linotype Company
Millions of Matrices | Inside the Alphabet Factory
8 - Labor and the Linotype
Big Six and the International Typographical Union | Gender, Race, and Type | The Swifts | Enter the Linotype
9 - Cold Type
Threats | Enter the Computer | Wapping
10 - Postscript
Out of Sorts | Melt-Down | At the End | PostScript | Free Type |
11 - Coda
Twain | Mergenthaler and His Linotype
Afterword: A Typographical Autobiography

Acknowledgements
Notes
Bibliography
Index