Book Chronicles The Music, The Madness, The Mayhem And The Fun Of NYC Circa 1971, As Teen Journeys From Superfan To Music Biz Insider. Horse-Doggin', the first volume in the memoirs of longtime record company promo man and Beatles collector Dave Morrell, is now available HERE on Amazon.com in ebook and paperback formats. The 20-chapter book features vignettes about his madcap, music-fueled adventures in the Big Apple in the early 1970s.