From Dr. Bronner's head of special operations Gero Leson, Honor Thy Label is the inside story of how a family-run soap company created a new fair trade and organic supply chain from the ground up. Through stories of harrowing setbacks and hard-won triumphs in projects that spanned the globe, Leson illuminates the challenges of building and scaling ethical production for increasingly popular products - and ultimately, the immense benefits for communities and the environment.