The contributions to this collection discuss ¿ from a general perspective and on the basis of concrete examples ¿ how the epistemic potentials of the manifold current strands of image and visual culture studies on images and their perception ¿ which proliferated since the pictorial and the iconic turn ¿ can be made available for the archaeological study of image cultures. They address semiotic and perceptual, frame-semantic, affect-theoretical and cognitive approaches as well as questions of image contexts and the agency of imag