In Holland, graphic design is an integral part of daily life. Far from being repetitive, mediocre and reluctantly carried out to comply with procedure, it is an explosion of creativity that has adopted a style of functionality and economy otherwise known as minimalism as the norm. A rich artistic tradition, The 40 designers included in this book, the avant-garde of contemporary Dutch design, have personally selected their favorite projects those which best represent their work. They have also answered the questionnaire, which gives a fresh, detailed and spontaneous analysis of the vitality of design in Holland.