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Highly Effective Marketing Analytics de Mu Hu

Highly Effective Marketing Analytics

Autor Mu Hu
en Limba Engleză Paperback – 23 dec 2019
Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book. The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.
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Specificații

ISBN-13: 9781951527082
ISBN-10: 1951527089
Pagini: 244
Dimensiuni: 152 x 229 x 14 mm
Greutate: 0.33 kg
Editura: Business Expert Press

Notă biografică

Mu Hu is the founder of Revenue Insights Corp., a Dallas, Texas-based data-driven and metrics-focus consulting firm known for its practical, no-nonsense approach to proving and improving the value of marketing analytics. Before Revenue Insights, Mu held various senior positions at Zales, Golfsmith, Signet Jewelers, and Targetbase. Interested in employing practical analytics at your organization? Contact Mu at mu.hu@revenueinsights.com.

Descriere

Infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics.