Creating and Delivering Value in Marketing
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Cărți de Harlan E. Spotts
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
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Marketing, Technology and Customer Commitment in the New Economy
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Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
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Revolution in Marketing: Market Driving Changes
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