Olavo Bettencourt is an important man, a man of spin. With Brazil adjusting to the new idea of democracy, his PR firm holds the balance of power in its hands. Which has also made Olavo very rich, if not very popular.

Loathed by his trophy wife and mired in a web of political corruption that spreads from Sao Paolo to Switzerland, Israel and New York, Olavo is an obvious target for extortion. And what better leverage can there be but the kidnapping of his only son.

Except that the child on his way home from school in Olavo's armour-plated car, deep into his colouring book as the gang closes in . . .

He's not Olavo's son.