A coherent set of naming conventions for data entities is crucial to the central management of data. Name content and format must be designed to maximize the information content and relationship to the logical structure of the data. This report discusses the development and administration of naming conventions for data entities. The Information Resource Dictionary System (IRDS) meta-name schema provides a framework for name development. This report describes a methodology for deriving a relationship between an entity's dictionary names and details a method for structuring the format and content of entity names which maximizes opportunities for analysis and sharing of data.