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Guerrilla Marketing Excellence de Jay Conrad Levinson

Guerrilla Marketing Excellence

Autor Jay Conrad Levinson
en Limba Engleză Hardback – 1993
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.
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Specificații

ISBN-13: 9780544310568
ISBN-10: 054431056X
Pagini: 224
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.5 kg
Editura: HarperCollins Publishers

Notă biografică

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.