What if you could operate your restaurant on a level that your competitors couldn't? What if you could build a foundation so solid that you never had to even think about your competition? How about planting the marketing seeds that will allow you to operate with a near zero advertising budget? And what if you never had to use traditional mass advertising ever again? Growing Pizza will take you inside the mind of pizza maker and marketing expert Michael Shepherd, who took a failing 'Mom & Pop' pizza shop and built it into a multi-million dollar restaurant business. Michael's outside the box marketing strategies, foundation laying techniques, and 'celebrity' building methods have driven his pizzeria success far beyond anyone's expectations.