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Growing Older

Autor Ian Patterson
en Limba Engleză Hardback – 24 oct 2006
Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviors and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
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Specificații

ISBN-13: 9781845930653
ISBN-10: 1845930657
Pagini: 240
Dimensiuni: 165 x 237 x 20 mm
Greutate: 0.59 kg
Editura: C.A.B. International
Locul publicării:United Kingdom

Notă biografică

Ian Patterson was formerly at the University of Queensland, Australia.