This is a practical field guide for creative people with great ideas for independent projects who want to achieve success and find sustainable work. Whether their projects are based in independent publishing, music, food, art, crafts, activism or community work, Eleanor Whitney's work enables readers to clarify their project vision, get organised, set goals, create a plan, raise funds, handle marketing and manage their do-it-yourself project. The book is full of real-life inspiration and creative business advice from successful, independent business owners.