Google: Corporations That Changed the World
Autor Virginia Scotten Limba Engleză Hardback – 30 oct 2008
Chapters in the book:
. Explain the importance of the company and the essential disruptions it introduced that changed business forever. -Detail Google's origins and brief history
. Present biographies of the founders and the historical context in which they launched the company. -Explain Google's strategies and innovations
. Show how Google's treatment of employees-food for free, concierge services, laundry facilities, and more-set the bar high for any company eager to attract the best and brightest
. Assess Google's impact on society, technology, processes, methods, etc. (Huge, considering that the company's name has become a verb in the English language!)
. Show how Google beat Yahoo and other companies working hard to create a roadmap of the Internet. -Detail financial results over the years
. Predict Google's future prospects and successes.
In addition, author Virginia Scott offers special features that include a look at the colorful people associated with Google, interesting trivia, ethical issues and controversies, a focus on products, what its detractors have to say, and a look at where the company is headed. Google-a company that changed, and is changing, the world.
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Specificații
ISBN-13: 9780313351273
ISBN-10: 0313351279
Pagini: 168
Dimensiuni: 154 x 236 x 16 mm
Greutate: 0.42 kg
Editura: Bloomsbury Publishing
Colecția Greenwood
Seria Corporations That Changed the World
Locul publicării:New York, United States
ISBN-10: 0313351279
Pagini: 168
Dimensiuni: 154 x 236 x 16 mm
Greutate: 0.42 kg
Editura: Bloomsbury Publishing
Colecția Greenwood
Seria Corporations That Changed the World
Locul publicării:New York, United States
Cuprins
Acknowledgments
Introduction
Chapter 1 Meet Google's Founders
Chapter 2 The Origin and History of Google
Chapter 3 Internet Search: The Historical Context
Chapter 4 What Made Google So Much Better?
Chapter 5 The Wonderful World of Work and Play at Google
Chapter 6 How Google Uses Fun to Attract Customers
Chapter 7 Google Philanthropy
Chapter 8 Google and Education
Chapter 9 Using Google to Make Money
Chapter 10 Google Controversies
Chapter 11 The Future of Google
Appendices
A: Learning More about Google
B: A Selected List of Google Web Addresses
C: Google's Financial Performance
Index
Introduction
Chapter 1 Meet Google's Founders
Chapter 2 The Origin and History of Google
Chapter 3 Internet Search: The Historical Context
Chapter 4 What Made Google So Much Better?
Chapter 5 The Wonderful World of Work and Play at Google
Chapter 6 How Google Uses Fun to Attract Customers
Chapter 7 Google Philanthropy
Chapter 8 Google and Education
Chapter 9 Using Google to Make Money
Chapter 10 Google Controversies
Chapter 11 The Future of Google
Appendices
A: Learning More about Google
B: A Selected List of Google Web Addresses
C: Google's Financial Performance
Index
Recenzii
.A useful work for anyone wanting a readable overview of Google and its impact on society. Recommended. General readers and lower-division undergraduate students.
The author's writing, although very detailed, is concise, easy to understand, and never too technical. Descriptions of how users have benefitted from Google technologies are accompanied by examples. This book is invaluable to those interested in Google and how it became the most popular search engine on the Web despite never advertising itself. Students with reports to write will appreciate the book's organization and moments of less formal, more conversational writing.
Considering its light tone and easy reading, Scott's Google would seem to be most at home in a middle or perhaps high school library, or in the hands of the reader needing only a quick and simple overview of the corporation whose approach to information retrieval, as the Corporations That Changed the World series posits, changed the way we live.
The author's writing, although very detailed, is concise, easy to understand, and never too technical. Descriptions of how users have benefitted from Google technologies are accompanied by examples. This book is invaluable to those interested in Google and how it became the most popular search engine on the Web despite never advertising itself. Students with reports to write will appreciate the book's organization and moments of less formal, more conversational writing.
Considering its light tone and easy reading, Scott's Google would seem to be most at home in a middle or perhaps high school library, or in the hands of the reader needing only a quick and simple overview of the corporation whose approach to information retrieval, as the Corporations That Changed the World series posits, changed the way we live.