Goodthink

Damon Centola is Elihu Katz Professor of Communication, Sociology and Engineering at the University of Pennsylvania, where he is the founding director of the Network Dynamics Group and a Senior Fellow at the Leonard Davis Institute of Health Economics. He was awarded a U.S. Patent for inventing a network method to spread new ideas and beliefs online. He is the recipient of numerous scientific awards, including the 2017 James Coleman Award for Outstanding Research in Rationality and Society and the 2011 Goodman Prize for Outstanding Contributions to Sociological Methodology. He is the author of Change and How Behavior Spreads.

INTRODUCTION
PART I: CHOOSING
Chapter 1. Why We’re Not As Smart As We Could Be – Yet
Chapter 2. Crowd Madness in the 21st Century
Chapter 3. Deciding How to Decide
Chapter 4: Herd Immunity for Your Brain
Chapter 5: When Echo Chambers Are Smart
Chapter 6: The Myth of the Rational Doctor
PART II: COORDINATION: CONVENTION AND QUALITY
Chapter 7: Syncing Up without Trying
Chapter 8: Why Bad Ideas Sometimes Win
PART III: COOPERATION AND CREATIVITY
Chapter 9: Why Nice Guys Finish First
Chapter 10: Courting Serendipity
PART IV: COLLECTIVE ADAPTATION
Chapter 11: Upending Social Engineering
Chapter 12: Things Fall Apart – And That’s Progress
Chapter 13: Where You Stand
Acknowledgements
Notes