In a world of uncertainty and unprecedented change, your company culture is key to helping your business survive and your people thrive, no matter the location - office, home or beach. Good culture is why people buy from you, supply, invest in, join, perform for and stay with you. Underpinned by the rigour of three disciplines - Moral Philosophy, Psychology and the Science of Value - the 9 Performance Pathways described in this book enable any business to create a good culture supported by the right values, risks and people. Read this book and enable your business to: Survive and flourish by aligning your culture with the changing needs of all stakeholders in a volatile world Reduce staff turnover and costs, improve self-esteem and avoid the 'great resignation' by making people want to stay Build reputation and reduce risk by understanding the Why, What and How of ethical decision making Increase thinking agility by harnessing diversity to meet the demands of a turbulent world Create a culture that will increase trust, get the best out of people, encourage innovation and create better outcomes for the greater good