Illustrated, in full colour, this third book of the "MEMENTO 13" series gives a historical review on the most famous of all proportions - also named the divine. The geometrical ways to determine this proportion are given, and the family of so-called golden shapes and Fibonacci series is introduced. Further on, the author explores the golden proportion's presence in numerous areas of life: its significance to human DNA, body proportions, distances to the Moon and Sun, inner states of bliss and love, as well as its appearance in music, poetry, paintings and architecture (with a focus on the Great Pyramid in Egypt). After reading this book, reader will never again look at the world and their own self with the same eyes.